QUICK-COMMERCE

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 Here’s a comprehensive overview of Quick Commerce in India:

🚀 Why Quick Commerce Is So Successful in India




  1. Instant gratification & convenience – Consumers, especially Millennials and Gen Z professionals in crowded cities like Bengaluru, Mumbai, and Delhi, appreciate 10‑30 minute deliveries for everyday essentials .

  2. Smart dark-store model – Micro‑warehouses in local hubs, optimized using data and GPS, enable ultra-fast fulfillment.

  3. Smartphone & digital payment boom – 84% smartphone penetration and widespread UPI usage have fueled rapid adoption.

  4. Pandemic effect – COVID‑19 lockdowns accelerated habit changes; once convenient, the service stuck .

  5. Aggressive funding & discounts – Venture-backed platforms use deep promotions to attract users—though this has raised antitrust concerns .

👥 Main Users of Quick Commerce

  • Urban Millennials & Gen Z: Tech-savvy and time-poor, value convenience over cost .

  • Busy professionals & families: Prefer instant delivery in dense metro areas .

  • Impulse buyers: Purchase items like medicines, snacks, and personal care on the go.

Estimates suggest 20 million monthly active users by FY26 .

📊 Market Size & Share

  • Current valuation: ~$3.3–3.35 billion (2024), projected to reach ~$5 billion in 2025 and ~$9.9 billion by 2029 .

  • Share of e-commerce: Roughly 20% of online retail in India, with a 50% CAGR .

  • Retail penetration: Quick commerce grew from 0.3% of retail in 2023 to an anticipated 2–3% by 2028.

🧩 Market Pie Breakdown

Approximate share (by GMV and app activity):

Platform Market Share Dark Stores Daily Orders
Blinkit ≈ 45–46% ~450–791 ~600,000 orders/day 
Swiggy Instamart ≈ 25–32% ~500–609 ~500,000 orders/day
Zepto ≈ 28–29% ~340–700+ ~300,000 orders/day
Others (BB Now, Dunzo, Flipkart Minutes) ~7–10% Hundreds combined –

Additionally, quick commerce now accounts for 70–75% of all e‑grocery orders, up from ~35% in 2022 .

🧑‍💼 Major Players

  • Blinkit (formerly Grofers/Zomato’s unit): Market leader with ~46% share, ~450 dark stores, delivering groceries, personal care, electronics, etc.


  • Swiggy Instamart: ~25–32% share, 500–609 stores, quick delivery via Swiggy’s logistics


  • Zepto: ~28–29% share, 340–700 dark stores, 10‑min delivery model  


  • BigBasket Now: Tata Digital’s BB Now in ~7% market share, leveraging grocery background 

  • Dunzo Daily: Focus on essentials, medicines, etc.; smaller but part of the ecosystem 

🛒 Major Product Categories

  • Groceries & FMCG: Core focus—staples, perishables, personal care

  • Fresh & dairy: Milk, eggs, fruits, vegetables

  • Snacks & beverages: On-the-go items

  • OTC medicines & personal care: Expanding into health & wellness 

  • Electronics & premium goods: Laptops, phones, accessories via Blinkit and others 

  • Lifestyle items: Toys, apparel, home improvement in testing phase 

✅ In Summary

Quick Commerce in India thrives on speed, urban convenience, digital penetration, and pandemic-induced behavior shifts. It now:

  • Constitutes ~20% of e‑commerce, with a $3–5 billion market

  • Serves ~20 million active users by FY26

  • Dominated by Blinkit, Instamart, and Zepto

  • Handles ~70%+ of e‑grocery orders

This sector is dynamic—continuing to expand product range and city coverage, though achieving profitability amid deep discounts remains a key challenge.









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